ABSTRACT

The way we experience, share, appreciate and purchase works of art has been, and will continue to be, disrupted by technology. From online auctions, to Cloud-based collection management systems, technology has been incorporated into the art world. Yet works of art with digital technology as their foundation have remained on the periphery of the contemporary art market. However, it comes as no surprise that works which have been created by, viewed on and distributed via the computer have taken advantage of the growth of the online art market.

This last year alone has seen the development of numerous online marketplaces including David Gyrn’s Daata Editions, QuHarrison Terry’s 23vivi, Carla Rapoport’s Lumenus, and Sedition’s trading platform. Taking their cue from the traditional art market, these platforms are providing digital content with the attribution, rarity and security revered by the art market. Acknowledging a lacuna in the literature around the development of a hybrid market for digital art, this study will first address digital art’s relationship to the art world, before adopting a case study approach to analyse how the ‘digital divide’ is being conquered.

DISCUSSED: DIGITAL ART, NEW MEDIA, TECHNOLOGY, ART MARKET, ARTIFICIAL RESTRICTION, ONLINE MARKETPLACE, DAATA EDITIONS, SEDITION, BLOCKCHAIN, DIGITAL DIVIDE.